6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel linked to your brand name and sense that employers comprehend them as people. So how can companies stand out from the crowd? Employers must be proactive in their method to bring in prospects, and recruitment marketing is the service

Recruitment marketing is a reasonably new way to bring in prospects, both passive and active, to your business. It includes embracing the same principals and strategies utilized by marketing to draw in candidates and increase brand name awareness. Some examples of marketing practises now being made use of by HR groups include: lead generation, SEO, guerrilla marketing, social marketing, personalised candidate journey and material development.

According to SHRM, business that include recruitment marketing into their hiring technique can produce 3 times more candidate leads than those who do not – leading a 100% higher close rate on candidates. Additionally, current research study by Allegis found that running a recruitment marketing project can save business approximately 40% on overall talent costs. On top of these cost savings, recruitment marketing increases company brand and attracts an approximated 50% more competent prospects.

It’s extraordinary to see how a deep understanding of your prospects can lead to campaigns that encourage them to do something about it. We have actually assembled a list of 6 of our preferred innovative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. These projects pressed the boundaries of conventional job advertisements, and for many, employment the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most experienced salespeople in the service, Ogilvy, one of the worlds most popular ad agency, ran an imaginative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media marketing in combination with their YouTube channel. Here they invited the prospective prospects to film themselves selling a brick. The reward? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A fantastic advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic method of recruitment marketing campaigns.

They are an excellent method to draw in enthusiastic candidates as well as functioning as a preliminary screening test. Companies might ask prospects to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 confusing signboard. This marketing campaign was a fantastic success for Google and earned full marks online within mathematical and engineering online forums – even before Google was understood as the brains behind the operation.

The signboard, put in Silicon Valley, presented a complex mathematical formula to passers-by and challenged those who believed they were smart enough to resolve it. Once solved, the equation revealed a website URL (www.7427466391.com) that the solver should go to.

Those wise sufficient to fix the signboard puzzle were given one final puzzle as soon as on the website.

Successful candidates got the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re thankful you’re here. Something we discovered while building Google is that it’s much easier to find what you’re looking for if it comes looking for you. What we’re trying to find are the best engineers on the planet. And here you are.”

The signboard was an interesting way to draw in a few of the smartest minds to Google. Google organized this candidate swimming pool into passionate ‘problem solvers’ – a highly renowned skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of working with 100 employees. To fill this high variety of positions, they had to think huge. IKEA’s outside package thinking caused a great “inside the box” option.

IKEA decided to target those who they understood currently enjoyed IKEA by putting ‘career guidelines’ inside package of IKEA items for consumers to discover upon opening their item. The instructions mirrored their popular assembly instructions, instructing customers on how to “assemble your future”.

The project was a huge success, and customers loved it. Thousands of customers used, and IKEA worked with 280

employees who appreciated the name. The reason for the success of the campaign was not just down to its imagination however also due to the fact that it talked to IKEA’s existing brand ambassadors, their customers. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment project effectively gotten in touch with prospects in a customised way, in their own homes just as they’re focused on assembling their new furnishings.

Volkswagen: A Concealed Message

When Volkswagen needed to hire skilled mechanics, they carefully considered where this target market hung out so that they might interact their recruitment message efficiently.

Volkswagen selected an apparent however unusual placement, the undercarriage of vehicles in need of repair. Volkswagen purposefully distributed faulty vehicles with the message hidden below to service centres throughout Germany in anticipation of bring in experienced workers.

Volkswagens project was a terrific success, and they hired many competent mechanics while verifying themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to attract ambitious trainees to their business. They reached trainees by going to the one place ensured to have students around, schools at numerous Swiss universities.

McKinsey provided pencils with comically lengthened erasers. Printed on the side of the pencil was a message that checked out “We’re searching for trainees who aren’t satisfied with simply any service. www.McKinsey.ch.”

The campaign’s aim was to pre-filter applicants by attracting those that aren’t pleased with just any service and are curious innovators. The pencil twisted the guidelines of advertising, and employment it’s simple message resonated with lots of, leading to high-quality graduate works with at McKinsey.

Just like this pencil, recruitment marketing projects do not need to be pricey, and business can say a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing the proper way. Their professions page has 1.2 million likes, and employment they release content twice a day – in some cases more. They share material that possible workers can relate to and feel inspired by, such as individual employees accomplishments, days in the life of an employee and basic day to day updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that possible employees can build a real connection with the brand. They achieve this by allowing named employees to address any concerns on the professions page from the business profile. Marriot likewise provides a chat service to those wanting to find out more about life at the company and advice on how they can effectively request a position.

Marriotts method reveals you do not require exceptional out of package believing to get in touch with prospects. There are a myriad of ways your business can approach your recruitment campaign. Marriott’s strategy is simple, and employment any company can emulate this technique and employment attain the same success. Have a designated location where you share insights on life at your company and most significantly, listen to prospective prospects and react to their questions quickly and effectively.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the finest experience possible and you have time to concentrate on what matters, your people. Find out more about us here.